Nature Made

Is Nature Made a good Brand? An in-depth review


Nature Made is a highly appraised company that has gained considerable traction over the years. It has held the prestigious status of being the top pharmacist-recommended brand in various essential vitamin supplement categories for over two decades. In this blog post, I aim to explore a fundamental query: Is Nature Made truly a good and commendable brand for nutritional supplements?

Nature Made logo

Company Profile:

Nature Made is a renowned supplement producer with its roots firmly planted in California, United States. They manufacture most of their products in state-of-the-art facilities located in Southern California and in collaboration with trusted partners in Alabama. For the handful of products that are sourced from external companies, they exclusively contract highly qualified manufacturers who adhere to their unwavering quality standards. While a small number of these manufacturers are overseas, the majority are based in the United States, reflecting their dedication to supporting local businesses.

Its history in highlights:

Founded in 1971 by Barry Pressman and Henry Burdick, Nature Made has been at the forefront of redefining health and wellness. With a steadfast commitment to a natural and holistic approach, they have consistently challenged the conventional norms of prescription drugs. Through their unwavering dedication to innovation, quality, and responsible practices, Nature Made has emerged as a trusted brand for those seeking a more thoughtful and conscientious path towards well-being.

The early years:

In recognition of its commitment to industry standards, Nature Made joined the esteemed Council for Responsible Nutrition (CRN) in 1981. This partnership underscored the brand’s unwavering commitment to delivering products of the highest quality, backed by scientific research.

Its relentless pursuit of excellence garnered significant acclaim in 1997 when it became the #1 Pharmacist-Recommended Vitamin and Supplement Brand. This title has been proudly upheld for over two decades, a testament to their unwavering commitment to delivering products that meet the highest standards of efficacy and safety.

Nature Made established a distinguished Scientific Advisory Board in 1999, recognizing the importance of scientific expertise. This esteemed board continues to guide the brand in its mission to develop not only effective but also safe and nutritionally beneficial products.

Nature made

The new Millenium:

In 2002, the company achieved a momentous milestone as the first dietary supplement brand to receive verification from the United States Pharmacopeia (USP). This validation affirmed the brand’s unwavering commitment to purity and potency, setting new standards in the industry.

Building upon this legacy of excellence, Nature Made reached new heights in 2005 by becoming the #1 broadline vitamin and supplement brand in the U.S. This recognition reflected the brand’s steadfast dedication to providing consumers with products they could trust.

Responding to the ever-evolving preferences of consumers, they managed to remain at the forefront of innovation. In 2016, it introduced the first USP-verified gummy brand, meeting the demand for convenient and enjoyable supplementation while maintaining uncompromising standards.

The year 2022 marked another significant milestone for them, with the launch of the Nature Made® Wellblends™ Collection. This collection represents the brand’s ongoing commitment to developing scientifically designed solutions tailored to specific health needs.

Their quality standards:

Nature Made supplements stand out for their exceptional quality, many of which are backed by the rigorous standards set by the United States Pharmacopeia (USP). Established as a scientific, nonprofit organization in 1820, USP is recognized as a pivotal authority in defining federally acknowledged public standards for medicines, dietary supplements, and foods. These standards, applied in over 140 countries, are used both by manufacturers and regulators, ensuring safety, consistency, and effectiveness. What truly sets USP apart is its unique role as the sole standards-setting organization acknowledged by U.S. federal law that offers third-party verification, a distinction that speaks to its unparalleled credibility.

USP Verified, a distinguished mark of quality, is a seal reserved for products that meet USP’s stringent criteria. Many of Nature Made’s supplements proudly bear this mark, signifying that they have undergone rigorous independent verification to ensure their quality. This verification confirms that Nature Made products accurately contain the ingredients stated on their labels, at the specified potency and amounts. They are also proven to be free from harmful levels of contaminants, breaking down and releasing into the body within predetermined timeframes. Furthermore, these supplements are manufactured according to FDA current Good Manufacturing Practices, utilizing meticulous and controlled procedures.

Current Good Manufacturing Practises (CGMP)

The brand prides itself on the inclusion of a significant number of USP-verified products within its extensive product line. However, it is important to note that while many products have obtained this esteemed certification, not all fall under the umbrella of USP verification. To easily identify the products that have been granted the USP-verified status, one should look for the USP-verified logo prominently displayed on the product label or visit the official Nature Made website for a comprehensive list.

Regardless of USP verification, Nature Made maintains a strong commitment to adhering to the current good manufacturing practices (CGMP) in the production of its entire product catalog. These stringent practices and standards exemplify the brand’s unwavering pursuit of excellence for all its products, not just those that are USP-verified.

nature made

Awarded by Peers in the Industry:

Nature Made’s dedication to excellence has been underscored by its recent recognition as the #1 Pharmacist Recommended Brand in critical vitamin and supplement categories. The Pharmacy Times’ Annual Survey, conducted by Healthcare Research & Analytics (HRA®), engaged thousands of pharmacists to evaluate various over-the-counter (OTC) segments. Across domains such as sleep aids, diabetic multivitamins, CoQ10, flaxseed oil, herbal supplements, essential “letter” vitamins, omega-3/fish oil, and cholesterol management (Nature Made Fish Oil), Nature Made emerged as one of the preferred, and often the most preferred choice. This achievement stands as a testament to the brand’s ongoing commitment to quality and consumer well-being.


To conclude everything we just discussed, I can wholeheartedly say that Nature Made represents an unwavering commitment to delivering high-quality, innovative nutritional supplements that consumers can trust. Since its establishment in 1971, the brand has remained steadfast in its mission to provide comprehensive health and well-being solutions. Over the years, Nature Made has achieved significant milestones, such as being the first dietary supplement brand to receive USP verification in 2002. This verification, along with its consistent recognition as the #1 Pharmacist-Recommended Brand for more than two decades, is a testament to Nature Made’s dedication to excellence.

The brand has continuously evolved to meet the changing needs and preferences of consumers, introducing innovations like the USP-verified gummy brand and the Nature Made® Wellblends™ Collection. By adhering to stringent quality standards, such as USP standards and CGMP regulations, Nature Made prioritizes safety, potency, and overall product quality. These efforts have been recognized through various accolades, including its esteemed status as the top Pharmacist Recommended Brand in multiple categories. Nature Made’s legacy of excellence and its continued pursuit of superior health and wellness solutions make it a trusted choice I can highly recommend to those seeking reliable nutritional supplements.


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